The success of their promotional campaigns led to a variety of businesses, moving to Atlanta seeking Ismail’s assistance to promote their businesses. The business would evolve to include music and entertainment ticket sales. Lulu promotions grew to become the number one promotions company in Georgia, within the Spanish and Latino markets.
In 2010 Ismail Sirdah launched an event using the Gwinnett Arena in Atlanta as their venue to promote Lulu Promotions & Music. That event produced an audience of six thousand people in attendance. The business began to grow exponentially proceeding that event. This organization has been thriving ever since.